Future if Rap and Hip Hop

Music is going in many different directions yet at the same time trends tend to repeat themselves ever so often. Currently the 80's epidemic is coming around again, listeners and enthusiasts are craving lyrical content once again. How are those artists that did not start this way will look if they try to follow the trend. Will they be accepted or not, or will another trend start to take place as they are starting to venture into it? I think it is ultimately up to the consumer in what direction they want the music of their generation to go. What are your thoughts?